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Article | December 31, 2004
Coca-Cola collector's bottle design
Coca-Cola Brazil recently launched its limited-edition Coca-Cola Light bottle decorated with a full-body shrink film from Sleever Intl.
The 237-mL glass bottle was only distributed during Fashion Week in Sao Paulo Brazil and exclusively at places participating in the event. Sleever met the challenge of a short deadline while still guaranteeing outstanding printing quality for a fashion world highly sensitive to the aesthetic aspects of design and decoration Sleever said. The company used the Sleever Digisleeve to provide a high-quality personal touch to the decoration. This enabled the company to provide full-body decoration with accurate positioning. The differences in the bottle’s diameter were overcome by optimal stretching of the film over the bottle’s contours. The bottle later won an ABRE Trophy in Brazil and a WorldStar for packaging.
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