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Case-ready seafood in leak-proof packs

Sea Star Seafood, Marlborough, MA, is riding a trend of case-ready seafood with a line of Beacon Light Refresh frozen products launched in early 2006 in leak-proof packaging.
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The line encompasses 23 seafood species from cod to sockeye salmon and includes natural products on soaker pads as well as breaded products. All are packed in 12-oz netweight expanded polystyrene trays wrapped and heat-sealed by a newly installed Ossid Model 750 stretch wrapper sealer.

Priced from $4 to $11 depending on the item the products are shipped frozen in eight-count cases. Then as needed the frozen packs are slacked out in retailers’ refrigerated cases where they have a five-day shelf life.

“We offer our customers a case-ready program so they do not have to weigh or price the items at store level” says Sea Star president James Faro. “We wanted to produce a better refrigerated package for them.”

“This saves time and labor for our customers” adds Stuart Strong vice president of marketing. Those include Hannaford Bros. and Jewel Foods. “It’s a better-looking package than an overwrapped tray and the leak-proof seal prevents any moisture from escaping which is beneficial to the customer.”

The labels adapt a redesign done last year by Wright Design for Sea Star Seafood’s existing line of frozen vacuum-packed seafood. Strong says the idea was to provide an “eye-popping” design. The labels include species-specific recipes and promote the company’s Web site. —Rick Lingle

See sidebar to this article: A First Read on RFID World 2006

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