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Avery Dennison: Expands craft beer label portfolio

To help the rapidly growing craft breweries market segment meet its branding needs, Avery Dennison Label and Packaging Materials has expanded its Craft Beer portfolio with eight new label constructions, including a semi-gloss paper with a wet-strength additive that delivers added protection against peeling and tearing.
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“The Avery Dennison Craft Beer portfolio allows brewers to create a label that is as distinctive as their beer, enhancing differentiation and preference while ensuring they present the desired image to the consumer exactly as they intended,” said Laura Clark, global marketing director, beverage, Avery Dennison Label and Packaging Materials. “As sales of craft beer continue to grow and new competition enters the market, it’s important to distinguish one’s product in every respect.”

The Avery Dennison Craft Beer portfolio consists of paper and film materials with adhesives that stay on surfaces with heavy condensation, giving brewers the freedom to employ unique label shapes and the dynamic printing and finishing capabilities enabled by pressure-sensitive technology. Brewers can also benefit from the faster changeovers, reduced waste and easier clean-up associated with pressure-sensitive labels. The addition of a material with a wet-strength additive improves peel and tear resistance, keeping labels intact after being submerged in an ice bucket or cooler.
 

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