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Avery Dennison Corporation: Pressure-sensitive labels

Collection of pressure-sensitive materials provides brand owners opportunities for different label shapes, and printing and finishing techniques.

Avery Dennison Label and Packaging Materials introduce a new portfolio of pressure-sensitive label materials for the craft beer. The portfolio features 10 pressure-sensitive facestocks and four adhesives that meet the design and application needs of craft beer brand owners.

The new portfolio provides breweries a wide range of label materials, plus the ability to create unique label shapes and utilize dynamic printing and finishing capabilities that only pressure-sensitive materials can provide.

The portfolio’s materials include paper and film facestocks that meet market demand for wet-strength and sustainable items. These options allow brand owners to obtain their most desired look, be it with clear film or a paper-faced material.

Five of the portfolio’s facestocks are paired with Avery Dennison’s new Z3338 emulsion adhesive, which enables craft beer brand owners to secure pressure-sensitive label materials on surfaces with heavy condensation. Compared to adhesives currently used with beer-bottle labels, Z3338 provides in-line, wet-applied label positioning that improves operational efficiencies, including ease of setup and cleanup, reduced line downtime, changeover simplicity and less product obsolescence.

To maximize the advantages of pressure-sensitive labeling, Avery Dennison offers brand owners technical expertise and package prototyping assistance.

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