- Contract Packaging
- Leaders in Packaging
Article | September 30, 2002
Yogurt lids drive environmental campaign
Tom and Ray Magliozzi, the popular purveyors of automotive wisdom and whimsy on National Public Radio’s “Car Talk” show, have teamed up with Stonyfield Farm, Londonderry, NH, in an environmental campaign that uses Stonyfield’s yogurt lids to spread its message.
Long known for its own concern about the environment Stonyfield decided to use the printed foil lids of its yogurt cups to convey the Magliozzi’s “Live larger drive smaller” campaign. The brothers point out on their Web site that bigger vehicles tend to pollute more endanger smaller vehicles and “lead to lots of split inseams from boarding passengers.”
However the campaign hit a snag when after 3.1 million lids had been printed NPR objected to being identified as the “Car Talk” show distributor. NPR has a strict policy of not participating on advocacy campaigns. So although Stonyfield agreed to print corrected lidding material the Magliozzi brothers have been seeking suggestions for how to use the useless lids.
The Stonyfield yogurt cups with the revised lidding began to appear in stores last month. The promotion is planned to last about 60 days. The “Live larger drive smaller” campaign lidding is being used on the company’s individual cup yogurts in 6-oz and 8-oz sizes. For a look at some of the suggestions for the lids visit www.cartalk.cars.com. —AO
Related Sponsored Content
E-Book Special Report
Total Cost of Ownership
Sign up to receive timely updates from our editors and download this E-Book Special Report to learn how to calculate the true Total Cost of Ownership (TCO) of your packaging machinery.