Download this free, 140-page Flexible Packaging Playbook jam-packed with strategies for success, best practices, and pitfalls to avoid.  Learn more »
Glenroy invites you to download this playbook.
Article |

Wine labels that pop

Claiming a first in the wine industry, Domaine St. George Winery introduced a holographic wine label on its Domaine St. George brand this April. "There's been a revolution in wine packaging," says Jan Wells, spokesman for the winery.
Print Reprint
FILED IN:  Package Component  > Films
     

"After four years of the old label we felt we needed an upgrade just to stay current." Van Leer Metallized Products (Franklin MA) supplies the 60# HoloPRISM® metallized paper which is die-cut and offset-printed in three colors by Gordon Graphics (Novato CA). Colors differentiate the five varietal wines. Gordon embosses the labels and gives them an aqueous-coating before sending them to the winery for glue application. Why haven't holographic labels been used on wine before? Cost and difficulty in printing says Wells. To help offset costs Domaine St. George eliminated the neckband label. A printed area on the otherwise clear capsule takes its place. Also the back label was left nonmetallized. And the brand's two table wines Proprietor's Red and Proprietor's White use nonmetallized labels. As for overcoming printing difficulties which occur because the reflectivity of the metallized film interferes with the press's built-in sensors Wells says it was largely a matter of trial and error. "It took a lot of experimenting and adjusting between Gordon Graphics and Van Leer to work it out" he says. "It was quite a challenge."

Comments(0)

Add new comment

Related Sponsored Content

E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
x

Newsletters

Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST
PACKAGE DESIGN/DEVELOPMENT
Each newsletter ranges in frequency from once per month to a few times per month at most.