Download this free, 140-page Flexible Packaging Playbook jam-packed with strategies for success, best practices, and pitfalls to avoid.  Learn more »
Glenroy invites you to download this playbook.
Article |

Turkey strips stand out in market debut

When Carolina Turkey Co., Mt. Olive, NC, was planning the launch of its new “Just Perfect” premium brand frozen cooked turkey strips, the company wanted distinctive, consumer-convenient packaging to complement the distinctive product.
FILED IN:  Package Component  > Films
Turkey strips stand out in market debutTurkey strips stand out in market debut

After evaluating different packaging options Carolina Turkey selected a bag-in-bag approach. The packages began hitting the store shelves in February 2006.

The inner bag is made of clear polyethylene film. The two-layer tamper-evident outer stand-up bags are made of a printed 48-ga PE exterior layer laminated with solventless

adhesives to a proprietary opaque white polyethylene sealant layer. Exopack LLC ( extrudes prints and converts the materials into preformed bags. Packages are flexo-printed with eight-color (including four process color) graphics. Exopack pre-applies easy-to-use slider zippers from Pactiv ( to the bags. These slider zippers incorporate a tamper-evident seal.

Carolina Turkey’s marketing manager Anthony Steed notes “We chose Exopack as our packaging supplier because we have worked with them in the past and have found that they bring new ideas at a very competitive cost.”

The inner bags are automatically filled with 20 oz of product and sealed using fill/seal equipment from Triangle Package Machinery Co. ( These bags are loaded into the premade outer bags using fill/seal equipment from Pactiv.

“Just Perfect” frozen turkey strips were introduced to national markets during the first quarter of 2006. Retail price of the 20-oz packs is $6.99. According to Steed initial consumer reaction to the new line has been favorable. —Judy Rice

Related Sponsored Content

44 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book of our editors’ selections for most innovative package designs of the past year.


Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
Each newsletter ranges in frequency from once per month to a few times per month at most.