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Article | October 31, 2002
Trayed entrées bring blessings
Mary Ellen’s Blessings At Home cartoned frozen meals literally make an inspired entry into the family-sized entrée category.
The Holland MI-based firm includes an inspirational family prayer and activity card with each 36- to 40-oz meal.
The line of nine products made their test market debut in September at Wal-Mart Supercenters in 40 states where the entrées sell for $4.76 to $4.98.
The custom dual-ovenable polyester-laminated molded pulp trays are from Huhtamaki Consumer Packaging Business Unit (De Soto KS). The 7¾’’ x 9’’ x 1¾’’ black trays are filled then sealed with polyester film at rates to 45/min and cartoned. Supplied by Caraustar (Austell GA) the 18-pt SBS cartons are litho-printed in six colors.
Do the products have a prayer of a chance? “So far the products are doing quite well” responds Jack DeWitt president of Request Foods. “We just want to reach and touch people one family at a time.” —RL
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