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Spicy-hot chips get fiery package graphics

Oregon-based Kettle Foods, a producer of all-natural snack foods, is rolling out Kettle brand Death Valley Chipotle Potato Chips nationwide this summer.
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FILED IN:  Package Component  > Films
     

The polyethylene bag film, reverse flexo-printed in five colors, is supplied by Printpack, Inc. (www.printpack.com). The bag graphics were created by Michael Osborne Design (www.modsf.com). The identity of the form/fill/seal equipment manufacturer was not disclosed.

In launching the new smoky-hot chip flavor, Kettle Foods is partnering with the Death Valley Natural History Assn. (DVNHA) to support the association’s “Death Valley ROCKS” program and its mission of bringing city kids to the park to experience the natural world. Average retail price of the chips is $2.09 to $3.29, depending on bag size (5 oz and 9 oz) and sales venue. Kettle Foods will donate one dollar for every Facebook internet user who downloads a special Death Valley temperature gauge that monitors the desert heat.

DVNHA executive director David Blacker says, “This is a first-of-its-kind partnership for us. What we love about Kettle Foods’ support is that it helps us raise awareness and support for our national park and do it in a fun, tasty way.”

Kettle Foods vp of marketing Michelle Peterman believes that the lively, bright orange flame graphics for the chip bags will help ignite sales.

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