Download this free, 140-page Flexible Packaging Playbook jam-packed with strategies for success, best practices, and pitfalls to avoid.  Learn more »
Glenroy invites you to download this playbook.
Article |

Reclosable bacon package

Oscar Mayer makes bacon more convenient with its Stay-Fresh Reclosable Tray.
Print Reprint
FILED IN:  Package Component  > Films
     

Tired of the mess that comes with opening, closing, and handling bacon? Try the new Stay-Fresh Reclosable Tray from Oscar Mayer.

"We listened to people's concerns about traditional bacon packaging and designed this to solve those issues," says Beth Goeddel, senior brand manager at the Madison, WI, division of Kraft Foods. "We think our new packaging is 'the best thing since sliced bacon,' and we're thrilled to provide an innovative and practical solution that sets the standard for bacon product packaging."

Available since July, the new package holds 12 oz of bacon and sells for about $3.99. Other than identifying Curwood (www.curwood.com) as the supplier of the three key components the package comprises, Oscar Mayer isn't saying much about the package or its specs. Between a thermoformed tray that holds the bacon and a snap-fit lid that gives the package its reclosability, a flexible film with easy-peel characteristics is vacuum sealed to the tray flange.

Consumers lift the reclosable lid, peel off and discard the film, and then use as much bacon as they like before reclosing the pack with the snap-fit lid.

According to Oscar Mayer general manager Tom Cofer, Curwood's combination of capability, service, and price won them the job.

"They've been a great partner of Oscar Mayer for 25 years," says Cofer, "not just on bacon but on other lines across Oscar Mayer, including cold cuts and Lunchables."
-Pat Reynolds

Comments(0)

Add new comment

Related Sponsored Content

E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
x

Newsletters

Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST
PACKAGE DESIGN/DEVELOPMENT
Each newsletter ranges in frequency from once per month to a few times per month at most.