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P&G's new angle on tortilla chips

Procter & Gamble has unveiled another intriguing new plastic package. Just months ago, the Cincinnati-based company began test-marketing 0.81 oz of Pringles in a single-serve cup injection-molded of polypropylene (see PW, Oct. ’01, p. 2, or This time it’s Torengos Tortilla Chips in an 8 ½’’ tall white triangular container with 2 ¾’’ sides.
FILED IN:  Package Component  > Films

It’s extrusion blow-molded of high-density polyethylene by Consolidated Container (Atlanta GA). High-impact graphics are provided by a reverse-printed stretch-sleeve film label from MRI (Newtown PA). Sleeving is done by Consolidated using three customized 10-head rotary sleeve applicators from PDC-Europe (Austin TX). Containers are shipped to P&G’s plant in Jackson TN where they are filled and heat-sealed with a triangular foil lidstock. A thermoformed overcap from Ivex (Wheaton IL) provides recloseability.

P&G likes the recycleable triangular canister because it protects against breakage.

Available in a 5.6-oz single can an 11.2-oz twin-pack and a 28-oz five-can pack P&G anticipates pricing of $1.69 $2.99 and $5.99 respectively. P&G expects most grocery stores mass merchandisers and convenience stores nationwide to carry Torengos which began shipping in December by the end of this month. (PR RL)

For more on Torengos packaging design see Web exclusive sidebar Brand identity design leverage

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