Download this free, 140-page Flexible Packaging Playbook jam-packed with strategies for success, best practices, and pitfalls to avoid.  Learn more »
Glenroy invites you to download this playbook.
Article |

Pepsi's Cube goes holographic

Somers, NY-based Pepsi-Cola hopes to "light up" store shelves and displays during this holiday season with holographic images on its 24-pack "Cube" cartons for five Pepsi brands.
FILED IN:  Package Component  > Films

Between 10 and 12 million holographic cartons hit shelves nationwide beginning November 20. The entire Cube is a hologram that creates appeal with sparkling holiday scenes. Pepsi collaborated with Applied Physics Research (RoswellGA) subsidiary of Printpack (Atlanta GA) and Chromagem (Youngstown OH) to design the light-activated two-level hologram. The holographic image is embossed on polypropylene film. Printpack then vacuum-metallizes the film which gives the image its three-dimensional quality. Meanwhile Riverwood Intl. (Atlanta GA) Mead Packaging (Atlanta GA) and Reynolds (Richmond VA) ship 21-pt paperboard clay-coated on one side to J.D. Cahill's (Hampton NH) TuscaloosaAL plant. That firm adhesive-laminates the metallized PP to the clay-coated side of the board. The board is then returned to the suppliers for flexo printing. Each Cube also features holographic holiday cards that consumers can cut out and mail and holiday-decorated 12-oz aluminum cans. "We consider this a high-tech promotion that continues Pepsi's innovative tradition" notes Rob Meyer director of package innovation. "The scope and size of this project far exceeds anything that has been done to date with holograms" adds executive vp of marketing Brian Swette.

Related Sponsored Content

44 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book of our editors’ selections for most innovative package designs of the past year.


Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
Each newsletter ranges in frequency from once per month to a few times per month at most.