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Article | April 30, 2002
Peanut butter twin-pack spreads to market
Driven by a request from BJ’s Wholesale Club store chain customer, Everett, MA-based peanut butter and nut packer Leavitt Corp. in January began producing a two-pack of peanut butter that’s unitized in a printed polyvinyl chloride sleeve.
From Ultrapak (Dunkirk NY) the 3-mil PVC film is printed gravure in seven colors. Printed copy on the film carries the name Berkley & Jensen BJ’s private-label brand identifying the twin-pack’s contents as two 40-oz PET jars with a total net weight of 5 lb. Ultrapak prints the film slits it and seams (or seals) the material. It then sends rollstock to Leavitt where sleeves are applied automatically on a new machine from Axon (Raleigh NC).
“For this new package we selected material from Ultrapak because we had used them before” says Frank Ciampa Leavitt’s director of purchasing. Leavitt packs products under its own brand names such as Teddie as well as private-label brands. He says the company has produced multipacks in the past applying the sleeve labels by hand before sending them through a shrink tunnel. The Axon machine he notes “applies them several times faster than we could by hand. And it’s allowed us to move six or seven people to other tasks.” —JB
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