Organic cereals boast compostable, laminated bag
In 2005, to further extend its environmental commitment-the company practices natural farming methods and uses organically sourced ingredients-Jordans began working with Alcan Packaging Dublin Ltd. (www.alcan.com) to develop a fully compostable bag for its new Organic Granola and its Organic Muesli.
According to David Maxwell, a member of Alcan's product development and technical service in Dublin, project challenges included meeting Din Certco requirements for material weights and for the heavy-metal content of inks and adhesives. "The rules for compostability are strict and defined, and thus, the package thickness had to be similar to the existing Jordans' packs," he explains. Two-layer lamination with barrier
The resulting structure is a two-layer lamination of compostable materials. The top layer, made of NatureFlex(tm) NE30, is a wood pulp-based film from Innovia Films (www.innoviafilms.com) that is coated on both sides with a wax coating that provides barrier properties. The inside layer is made from Mater-Bi NF1OU from Novamont (www.materbi.com), a material made of "renewable resources of agricultural origin," according to its supplier.
The bag's top layer is gravure-printed in seven colors using inks from Flint-Schmidt (www.flint-schmidt.com
The block-bottom bag was introduced into stores last year, and according to Jordans, has met with "positive and encouraging" feedback from retailers and consumers. "The bag improves our company's green credentials, while offering a sustainable [material] source with a useful end product: compost," the company says.
Full coverage of the DuPont Awards will appear in the May issue of Packaging World.
-Anne Marie Mohan






































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