Alert: Packaging World now enhanced for the iPad and iPhone. Watch a quick video preview
Download this free, 140-page Flexible Packaging Playbook jam-packed with strategies for success, best practices, and pitfalls to avoid.  Learn more »
Glenroy invites you to download this playbook.
Article |

Mixing into the marketplace

Originally a producer of iced tea concentrate for foodservice, Beach Brew Beverage Co.'s first retail introduction comes in an attention-getting package: a die-cut pouch resembling a pitcher and containing a liquid iced tea concentrate.
Print Reprint
FILED IN:  Package Component  > Films

"It's the only package we know of with this type of shape for a liquid concentrate on retail shelves" says Frank Igo CEO for the San Diego CA-based company. Beach Brew Gourmet Iced Tea and Beach Brew Gourmet Lemonade are designed for easier mixing by consumers. Each 1-oz package makes 2 qt. Sold singly or in multi-packs Beach Brew is stressing the versatility of the small package for the retailer. Design firm Scott Ross (Glenview IL) helped Igo flesh out his concept for the pitcher-shaped pouch as well as for his graphic theme which displays a summer beach scene. Lithotype (San Francisco CA) supplies the film a four-layer structure comprising an external layer of 48-ga polyester/10# low-density polyethylene/.00035 foil/11/2-mil LLDPE. The film is printed offset in five colors. Rollstock is sent to an unspecified contract packager where pouches are produced through a form/fill/ seal operation. Introduced at the FMI show in May six flavors of Beach Brew began appearing in warehouse and grocery stores nationwide last month. Suggested retail price is about 99¢ for single pouches about $7.49 for a 12-pack.


Add new comment

42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!


Don’t miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!

New Issue Alert

Packaging World Magazine


Breaking packaging news

Packaging Insights

Pertinent packaging issues

On the Edge Blog

Workforce Development


Greener Package

Sustainable packaging

Shelf Impact

Package design strategies

Each newsletter ranges in frequency from once per month to a few times per month at most.