Download this free, 140-page Flexible Packaging Playbook jam-packed with strategies for success, best practices, and pitfalls to avoid.  Learn more »
Glenroy invites you to download this playbook.
Article |

Mixing into the marketplace

Originally a producer of iced tea concentrate for foodservice, Beach Brew Beverage Co.'s first retail introduction comes in an attention-getting package: a die-cut pouch resembling a pitcher and containing a liquid iced tea concentrate.
FILED IN:  Package Component  > Films

"It's the only package we know of with this type of shape for a liquid concentrate on retail shelves" says Frank Igo CEO for the San Diego CA-based company. Beach Brew Gourmet Iced Tea and Beach Brew Gourmet Lemonade are designed for easier mixing by consumers. Each 1-oz package makes 2 qt. Sold singly or in multi-packs Beach Brew is stressing the versatility of the small package for the retailer. Design firm Scott Ross (Glenview IL) helped Igo flesh out his concept for the pitcher-shaped pouch as well as for his graphic theme which displays a summer beach scene. Lithotype (San Francisco CA) supplies the film a four-layer structure comprising an external layer of 48-ga polyester/10# low-density polyethylene/.00035 foil/11/2-mil LLDPE. The film is printed offset in five colors. Rollstock is sent to an unspecified contract packager where pouches are produced through a form/fill/ seal operation. Introduced at the FMI show in May six flavors of Beach Brew began appearing in warehouse and grocery stores nationwide last month. Suggested retail price is about 99¢ for single pouches about $7.49 for a 12-pack.

Comments(0)

Add new comment

ADVERTISEMENT
E-BOOK SPECIAL REPORT
42 Best Package Designs: 2014 edition
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
x

 

Newsletters
Don’t miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST

New Issue Alert

Packaging World Magazine

eClip

Breaking packaging news

Packaging Insights

Pertinent packaging issues

PACKAGE DESIGN/
DEVELOPMENT

Greener Package

Sustainable packaging

Shelf Impact

Package design strategies

Each newsletter ranges in frequency from once per month to a few times per month at most.