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Article | February 29, 2004
Kroger's sweet results
The block-bottom fabricated bags used for Cincinnati, OH-based The Kroger Co.’s "Private Selection" Chocolate Squares present ample space for product branding and information, while the upright stance offers high visibility for consumers.
Additionally the structure sweetens the bag’s environmental aspect. That combination earned Printing Achievement Gold from the Flexible Packaging Assn. for Amcor Flexibles.
The single-layer 120g/m2 kraft paper is gravure-printed in nine colors and overlaminated with 80-ga clear OPP.
The material is converted by Amcor Flexibles in Germany. Amcor claims that the OPP/kraft structure is a more environmentally positive solution than confectionery wraps since the kraft paper is more recyclable than foil-based materials. For bag sealing the top flap is folded over and heat-sealed OPP to OPP.
Amcor also provides the film used for the individually wrapped chocolates packed inside the award-winning bag. The structure is 80-ga clear OPP laminated to 80-ga metallized OPP. Martina Giesberg Amcor customer service says a partial cold-seal pattern is applied to the film back so that it can be sealed without heat.
The products are wrapped and bagged by an undisclosed contract packager in Germany and shipped to the United States. The six-product line was introduced during the second half of 2003 at Kroger stores in the United States.
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