Alert: Packaging World now enhanced for the iPad and iPhone. Watch a quick video preview
 
Download this free, 140-page Flexible Packaging Playbook jam-packed with strategies for success, best practices, and pitfalls to avoid.  Learn more »
Glenroy invites you to download this playbook.
Article |

Kraft matches cottage cheese and fruit

A thermoformed dual-compartment polystyrene container is being used by Kraft Foods for its new Cottage Doubles(TM) product. Available in refrigerated sections of supermarkets and Wal-Mart stores since June, Doubles are sold nationwide in three 5.5-oz varieties.
Print Reprint
     

Shelf life is 30 days at retail says Kraft. Common to all three is a large compartment with cottage cheese with a smaller "sidecar" compartment that holds either strawberry pineapple or peach topping. A multilayer lidding tops the package for the product which is marketed for meals and snacks. Northfield IL-based Kraft declined to provide any details about material suppliers and structures saying those were considered proprietary. Cottage Doubles are sold under the Breakstone's brand in most of the U.S. and as Knudsen's on the West Coast at a suggested retail price of 99¢. A Kraft spokeswoman tells Packaging World that Doubles follow last year's successful launch of Breakstone's Snack-Size a multipack containing four individual servings of cottage cheese that helped increase the company's cottage cheese sales for the first time in more than a decade. The company was also mum about that pack's structures and suppliers.

Comments(0)

Add new comment

ADVERTISEMENT
E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
x

 

Newsletters
Don’t miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST

New Issue Alert

Packaging World Magazine

eClip

Breaking packaging news

Packaging Insights

Pertinent packaging issues

On the Edge Blog

Workforce Development

PACKAGE DESIGN/
DEVELOPMENT

Greener Package

Sustainable packaging

Shelf Impact

Package design strategies

Each newsletter ranges in frequency from once per month to a few times per month at most.