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Article | February 29, 2004
Graphics reflect 'fabulous' work
The snazzy, award-winning packaging for Fafard Seed starter potting soil is well-grounded in innovative techniques.
Introduced nationally in late spring ’03 at independent garden centers where it sells for $3.99 the stand-up pouch earned a Flexible Packaging Assn. Printing Gold award for Genpak LP. The 48-ga PET/48-ga metallized PET/2-mil PE structure is supplied premade as 8-dry-quart 14’’x16’’ gusseted bags by Genpak to Agawam MA-based Conrad Fafard operations in the United States and Canada. The gusset is 5’’ wide.The graphics were reverse-printed flexographically in nine colors using digital plates on a Fischer & Krecke 10-station wide-web press Genpak installed in mid-2002. "This gearless press allows the package to be printed in perfect and consistent registration" says Genpak prepress manager Bill Reilly. The special fade-resistant inks are supplied by Sun Chemical. The zipper material is standard and from any of several sources Reilly says. Fafard did its own graphics design."We wanted a nice presentation and the metallic underlayer adds a bit of shine" says Fafard art director Charles Ratterree who is also the company’s buyer of flexible materials. "Shelf presence in the lawn-and-garden category is very important." He also credits GMF Flexo Pre-press for its exemplary prepress work. The design was separated and printed via OpaltoneSeven Color Process™ which uses three colors more than traditional four-color printing. Additionally two more colors white and black were used for Fafard. The single-pass nine-color result Reilly says is that "we are able to get much more color depth and brightness.""The people involved in this project did a fabulous job and I couldn’t be prouder of the result" Ratterree says. "This product has exceeded our sales expectations." Fafard is set to launch five more products in the same package this spring.
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