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Article | August 31, 1997
General Mills' cartons go 'Jurassic'
Coinciding with the release of the popular movie "The Lost World: Jurassic Park(TM)", Minneapolis-based General Mills introduced Jurassic Park Crunch cereal in an 111/4-oz carton and a 301/2-oz twin-pack size.
Made of 100% recycled paper, the cartons are decorated via Graphic Packaging's (Wayne, PA) Composipac(TM) process. Carried out at Graphic's Lawrenceburg, TN, plant, the converter reverse-prints via gravure a layer of oriented polypropylene film, then vacuum metallizes it and laminates it to the board. The end result of this Composipac process is a glossy structure with a 3-D look and feel aimed at triggering monstrous retail sales. Graphic Packaging says a voice-activated chip inserted by GM during the filling process gives consumers an opportunity to win prizes, including a "Lost World Adventure" trip for eight to Australia and New Zealand. The Composipac process was also used for GM's Team Cheerios cereals, sold in a twin-pack 431/2-oz carton, and 13.7- and 20-oz sizes. The two companies have collaborated several times in the past four years to produce promotional cereal cartons. General Mills opted not to provide packaging specifications.Learn about packaging innovation at The Packaging Conference in Orlando, February 3-5, 2014
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