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Article | December 31, 1997
Fruitopia launched in 20-oz PET bottle
Rolling out this month are new 20-oz plastic bottles of Fruitopia from Atlanta-based Coca-Cola USA. The polyethylene terephthalate bottles are from multiple sources.
They're the same "bolt bottles" as those molded for Coke's Surge and Minute Maid brand carbonated soft drinks. Since it debuted in 1994 Fruitopia has been hot-filled in 12-oz aluminum cans and 16-oz glass bottles. The new 20-oz bottle replaces that glass bottle and will be priced the same giving consumers 25% more beverage for free. To emphasize the value the wraparound film label exclaims "25% more free!" The new plastic bottle is cold-filled unlike the hot-filled cans and glass. That meant the formula had to be changed to include preservatives sodium benzoate and potassium sorbate. These help ensure a six-month shelf life. "Consumers continue to tell us how much they love Fruitopia and the convenience of a twenty-ounce resealable nonbreakable and recyclable bottle with twenty-five percent more free is sure to build on that devotion" says Frank Bifulco vice president marketing at Coca-Cola USA.
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