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Fruitopia launched in 20-oz PET bottle

Rolling out this month are new 20-oz plastic bottles of Fruitopia from Atlanta-based Coca-Cola USA. The polyethylene terephthalate bottles are from multiple sources.
FILED IN:  Package Component  > Films

They're the same "bolt bottles" as those molded for Coke's Surge and Minute Maid brand carbonated soft drinks. Since it debuted in 1994 Fruitopia has been hot-filled in 12-oz aluminum cans and 16-oz glass bottles. The new 20-oz bottle replaces that glass bottle and will be priced the same giving consumers 25% more beverage for free. To emphasize the value the wraparound film label exclaims "25% more free!" The new plastic bottle is cold-filled unlike the hot-filled cans and glass. That meant the formula had to be changed to include preservatives sodium benzoate and potassium sorbate. These help ensure a six-month shelf life. "Consumers continue to tell us how much they love Fruitopia and the convenience of a twenty-ounce resealable nonbreakable and recyclable bottle with twenty-five percent more free is sure to build on that devotion" says Frank Bifulco vice president marketing at Coca-Cola USA.


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