Download this free, 140-page Flexible Packaging Playbook jam-packed with strategies for success, best practices, and pitfalls to avoid.  Learn more »
Glenroy invites you to download this playbook.
Article |

Digital color technology improves snack package printing

Early last year, Humpty Dumpty Snack Foods, Inc., Kitchener, Ontario, Canada, deployed new digital color technology from Opaltone (www.opaltone.com) for the printing of its premium snack bag packaging.
FILED IN:  Package Component  > Films
The film obtained from multiple suppliers is 70-ga polypropylene extrusion-laminated to 70-ga metallized polypropylene. Flexo-printing/converting procedures are performed by Genpak (www.genpak.com). The bag rollstock then is formed filled and lap-sealed on multiple f/f/s systems at three Humpty Dumpty production locations.

The snack processor had used PMS line work printing for these 50-g to 300-g bags. But this printing process had limitations. As Lynda Murray vp of marketing for Humpty Dumpty says “I’m a big believer in the Opaltone® process. It gives us bolder brighter graphic design capabilities and an endless range of color combination possibilities that make our packaging a more powerful marketing tool. Package appearance has been improved and the printing is of consistent high quality. Consumers have responded positively to the new bags.”

ADVERTISEMENT
Opaltone digital color technology also is advantageous for the printer/converter. It allows the printing of multiple graphic packaging designs side by side for improved production cost efficiencies and reduced ink and solvent waste. Steve Ahier Canadian sales manager for Genpak says “With the Opaltone process we don’t have to change inks in the press when we change over from one print job to another. So it eliminates costly production downtime. We also avert ink waste. And we don’t use as much solvent so we reduce emissions. Opaltone is a very cost-effective system and we are eager to bring more print customers on board with this process.”

—Judy Rice

Comments(0)

Add new comment

E-BOOK SPECIAL REPORT
42 Best Package Designs: 2014 edition
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
x

 

Newsletters
Don’t miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST

New Issue Alert

Packaging World Magazine

eClip

Breaking packaging news

Packaging Insights

Pertinent packaging issues

PACKAGE DESIGN/
DEVELOPMENT

Greener Package

Sustainable packaging

Shelf Impact

Package design strategies

Each newsletter ranges in frequency from once per month to a few times per month at most.