Alert: Packaging World now enhanced for the iPad and iPhone. Watch a quick video preview
 
Download this free, 140-page Flexible Packaging Playbook jam-packed with strategies for success, best practices, and pitfalls to avoid.  Learn more »
Glenroy invites you to download this playbook.
Article |

Cartons sport embossed graphics

For 18-oz Wheaties® cereal during December and January, Minneapolis-based General Mills used a special carton that lives up to the product's "Breakfast of Champions!" slogan.
Print Reprint
FILED IN:  Package Component  > Films
     

Sold nationwide the 22-pt paperboard carton commemorates the 30th Anniversary of the National Football League's Super Bowl with a stylized logo on the front panel showcasing an outstanding player from each of three Super Bowl decades. The micro-embossed action photographs of Bart Starr Terry Bradshaw and Troy Aikman literally stand out on the carton. Wheaties' familiar tangerine and blue logo is positioned above the embossed figures on a silver and melon-colored background. Graphic Packaging's (Wayne PA) Lawrenceburg TN plant converts the carton via the Composipac process it has used for prior General Mills cereal cartons including a collector's edition carton for another Wheaties promo celebrating the NFL's 75th Anniversary two seasons ago. During this process a layer of oriented polypropylene film is reverse printed via gravure and then vacuum metallized and laminated to recycled paperboard. The carton's back panel profiles the three players while also listing scores from all prior Super Bowls. A side panel shows the 30 Super Bowl logos. "Wheaties is proud to recognize the NFL and its premier event--the Super Bowl--with this limited-edition package" said Shawn O'Grady Wheaties marketing manager. Average retail price is $3.25.

Comments(0)

Add new comment

ADVERTISEMENT
E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
x

Newsletters

Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST
PACKAGE DESIGN/DEVELOPMENT
Each newsletter ranges in frequency from once per month to a few times per month at most.