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Article | February 28, 2003
Candy and coffee team up
If Seattle-based Starbucks is synonymous with fine coffee, Brown & Haley, Tacoma, WA, has a similar cachet with its Almond Roca candy. Beginning this year, the two organizations are teaming up as B&H produces Mocha Roca Coffee Buttercrunch in distinctive packaging for exclusive sale at Starbucks outlets.
The new candy has a buttercrunch and toffee center combined with the rich flavor of Starbucks’ coffee beans. This is then “drenched” in a chocolaty blend that is covered with diced cashews. Each 0.42-oz piece of candy is wrapped in mocha-tinted 0.0008” aluminum foil on a machine built by Carle & Montanari (Raleigh NC).
Individually wrapped candies are then packed into a 7-oz pouch that’s loaded into a handsome imported oval tin. The pouch is a 4-mil lamination of oriented polypropylene/metallized polyester/linear low-density polyethylene as the sealant says John Bishop of Totai America (Torrance CA) which imports the film.
“The tin is quite elegant” says Raj Patel purchasing manager for B&H. “It’s printed offset in eight colors plus embossing. It’s closed with a two-piece lid. Obviously there is a lot of labor involved so we have it made in the Far East.” Selling for $7.95 the packaged candy is already a success. Patel reports that Starbucks has already reordered “much faster than we expected.” —AO
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