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Article | June 30, 2004
Bud Light goes to no-label look
Bud Light 12-oz glass bottles get a fresh look this summer as glue-applied paper labels give way to clear film labels and the no-label look.
“We constantly look for ways to improve our beers—and our packaging—to make sure they remain the consumer’s number one choice” says Dan McHugh senior director Bud Light Marketing Anheuser-Busch. “The clear label is a major image enhancement for Bud Light. Extensive research told us it makes Bud Light appear contemporary fresher and more sophisticated.”
The clear pressure-sensitive body neck and back labels are supplied by Spear which uses what it calls “proprietary materials and printing processes.” Basically a biaxially oriented polypropylene the label’s “proprietary” uniqueness is a function of Spear’s expertise in such things as topcoats adhesives pasteurizeability moisture control caustic removability recyclability and laminating technologies. Labeling is done on the filling lines by St. Louis-based A-B. The new packaging will be rolled out at retail outlets this summer. No new label/old label cost comparisons were available.
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