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Article | March 31, 2006
Boxed Ray Charles set recreates nostalgia
You will have Ray Charles on your mind with a new collector’s edition music set titled “Ray Charles Pure Genius” from Rhino Records, Los Angeles, CA.
It hearkens back to an earlier era when 45 rpm records ruled the day.
The boxed set created by Shorewood Packaging simulates an old portable record player case complete with a replica 45 rpm turntable with Charles’ “Mess Around.” The components include:
• A hard case complete with hinges latch and injection-molded carrying handle made of faux tortoise shell that mimics Charles’ trademark sunglasses. The case is constructed of rigid chipboard wrapped in FiberMark’s Shadow by Corvon® a 7-mil latex saturated material that imparts a suede-like texture.
• A turntable made of printed polystyrene with silhouettes and shadows to give it the look and depth of a real record player. The PS sheet is printed offset in four colors before it is deep-draw thermoformed.
• Seven music CDs and one DVD are each packed in Digipaks a four-panel offset-printed SBS with injection-molded PS tray that holds the CD.
• An inner PS vacform tray pigmented with an elegant black flock color holds the Digipaks in a waterfall or staggered fashion to better display them.
The set also includes a book on Charles’ career in the 1950s that Shorewood also produced. After a printed SBS informational cover card is placed atop the box the entire package is shrink-wrapped by Rhino’s fulfilment house.
Shorewood a business of International Paper’s Consumer Packaging Group produced 65 of the sets which launched in September. It retails for $150 and is available at Amazon.com and elsewhere. —Rick Lingle
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