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Package Component > Films
Materials Product Brief
Package Type > Thermoformed packaging
Consumer products > CD/DVD/Books/Games
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March 31, 2006
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Send to KindleBoxed Ray Charles set recreates nostalgia
You will have Ray Charles on your mind with a new collector’s edition music set titled “Ray Charles Pure Genius” from Rhino Records, Los Angeles, CA.
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It hearkens back to an earlier era when 45 rpm records ruled the day.The boxed set created by Shorewood Packaging simulates an old portable record player case complete with a replica 45 rpm turntable with Charles’ “Mess Around.” The components include:• A hard case complete with hinges latch and injection-molded carrying handle made of faux tortoise shell that mimics Charles’ trademark sunglasses. The case is constructed of rigid chipboard wrapped in FiberMark’s Shadow by Corvon® a 7-mil latex saturated material that imparts a suede-like texture.• A turntable made of printed polystyrene with silhouettes and shadows to give it the look and depth of a real record player. The PS sheet is printed offset in four colors before it is deep-draw thermoformed.• Seven music CDs and one DVD are each packed in Digipaks a four-panel offset-printed SBS with injection-molded PS tray that holds the CD.• An inner PS vacform tray pigmented with an elegant black flock color holds the Digipaks in a waterfall or staggered fashion to better display them.
The set also includes a book on Charles’ career in the 1950s that Shorewood also produced. After a printed SBS informational cover card is placed atop the box the entire package is shrink-wrapped by Rhino’s fulfilment house.Shorewood a business of International Paper’s Consumer Packaging Group produced 65 of the sets which launched in September. It retails for $150 and is available at Amazon.com and elsewhere. —Rick Lingle
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