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Article | October 31, 1995
Bags use holograms to promote candy characters
"Sparkling hologram bags that practically glow on the shelf to catch shoppers' attention." That's how Brach & Brock Confections describes the packaging for its new Street Sharks Gummy Candies and Batman & Robin Fruit Snacks and Gummy Candy.
Now available nationwide in 7.25-oz bags that carry a $1.29 suggested retail price the two entries join Mighty Morphin Power Ranger Gummies (see PW April '95 p. 66) in a triumvirate that has "major kid appeal" notes Rob Vlosky product manager for the Chattanooga TN-based confectioner. Street Sharks will be released as a new television cartoon series this fall according to Brach & Brock joining the other two already popular gummy candy characters. Printpack (Atlanta GA) converts the approximately 2-mil multilayer structure. It supplies coated 75-ga oriented polypropylene to its subsidiary Applied Physics Research (Roswell GA) which embosses a holographic pattern onto the OPP. Printpack vacuum-metallizes the film and then reverse-prints a 75-ga OPP film and laminates it to the embossed structure. Finally that material is laminated to a 48-ga oriented polyester that serves as a sealant layer. Besides its shelf appeal the structure "helps the product maintain freshness" says Gary Ball package purchasing manager for Brach & Brock Confections. "Gummy candy contains oil that can leach out through the package and attack the inks. The polyester and polypropylene layers prevent this from occurring."
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