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Article | January 8, 2010
Wine packaging pops a toast to new closures
Some sparkling wines are shedding corks for crown caps and other closures. These changes come on top of the category’s more playful labels and new packaging formats.
Wine packaging is continuing to evolve. First there were sleeker labels and sometimes-playful graphics. Next came bag-in-box and single-serve bottle sizes. Now, attention is focusing on the closures.
Alternative closures are beginning to appear in sparkling wines, in some cases replacing corks. As blogger Rocio Osborne points out, some sparkling wines are adopting a crown cap, similar to what consumers see on beer or soda bottles.
Wine is one category that has continued to reinvest in package improvements that enhance the user experience, and it’s a good place to look for ideas that can spur creative thinking in other categories elsewhere in the store.
Want more? Osborne notes that in the champagne aisle, across from wine, the Duval Leroy brand even has introduced a plastic closure attached to a small lever on the side of the bottle. The closure sounds like a cork popping as the lever is pulled upward to dislodge the closure.
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