Download this free, 80-page Food Safety Playbook jam-packed with strategies for success, best practices, how to ensure compliance with FSMA, and pitfalls to avoid. Written specifically from a packaging perspective  Learn more >>
 
Article |

Wine packaging pops a toast to new closures

Some sparkling wines are shedding corks for crown caps and other closures. These changes come on top of the category’s more playful labels and new packaging formats.
FILED IN:  Package Component  > Closures

Wine packaging is continuing to evolve. First there were sleeker labels and sometimes-playful graphics. Next came bag-in-box and single-serve bottle sizes. Now, attention is focusing on the closures.

Alternative closures are beginning to appear in sparkling wines, in some cases replacing corks. As blogger Rocio Osborne points out, some sparkling wines are adopting a crown cap, similar to what consumers see on beer or soda bottles.

Wine is one category that has continued to reinvest in package improvements that enhance the user experience, and it’s a good place to look for ideas that can spur creative thinking in other categories elsewhere in the store.

Want more? Osborne notes that in the champagne aisle, across from wine, the Duval Leroy brand even has introduced a plastic closure attached to a small lever on the side of the bottle. The closure sounds like a cork popping as the lever is pulled upward to dislodge the closure.

Comments(0)

Add new comment

ADVERTISEMENT
E-BOOK SPECIAL REPORT
42 Best Package Designs: 2014 edition
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
x

 

Newsletters
Don’t miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST

New Issue Alert

Packaging World Magazine

eClip

Breaking packaging news

Packaging Insights

Pertinent packaging issues

PACKAGE DESIGN/
DEVELOPMENT

Greener Package

Sustainable packaging

Shelf Impact

Package design strategies

Each newsletter ranges in frequency from once per month to a few times per month at most.