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Article | January 31, 2006
Water bottler opts for glass packaging
Naya Sparkling Water launched by Danone Canada, Laval, Quebec, and co-packed by Delta Beverages, entered Canadian markets late last year.
The carbonated cold-filled waters are packaged in green-tinted glass bottles supplied by O-I with aluminum roll-on closures from Silgan. The 51-lb wet-strength paper labels come from Renaissance Mark.
Bottle sizes include 355-mL available singly or in four-packs and 750-mL single bottles. Average retail price for the 750-mL water is C$1.49.
This bottled water launch is significant from a packaging perspective in that Danone Naya snubbed the growing popularity of plastic bottles in favor of glass. Danone is seeking to capitalize on the purity and quality perceptions many consumers associate with glass packaging. The company also emphasizes the recyclability of glass appealing to environmentally concerned consumers.
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