Download this free, 130-page Package Development Playbook jam-packed with strategies for success, best practices, and pitfalls to avoid.
Learn more »»
Article |

Unilever tries self-piercing closure

Unilever Bestfoods Europe has adopted a new self-piercing plastic closure for its Calvé mayonnaise that’s marketed in the Netherlands.
Print Reprint
FILED IN:  Package Component  > Closures
     

The closure when screwed down by the consumer pierces the aluminum foil inner seal that’s applied by conduction sealing.

The polypropylene one-piece closure was created by Bericap’s R&D Center of Dijon France. The flip-top one-hand-dispensing closure eliminates the need for the consumer to remove the closure and peel off the inner seal. The closure is applied with a tamper-evident band that is first removed by the consumer before torquing down the cap to open the inner seal.

The 290-mL (9.8 oz) mayonnaise jar is often used and stored upside down like so many sauce containers in Europe. “The feedback from the consumer is very positive” says Françoise Surivet-Cuve team manager for packaging development at Unilever’s European Dressings Innovation Center. “They tell us they find it more practical and easy to use.”

The hinged closure employs a star-shaped orifice that keeps the closure cleaner. The same closure debuted in France for Unilever’s Amora mayonnaise jar. —AO

Comments(0)

Add new comment

Related Sponsored Content

E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
x

Newsletters

Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST
PACKAGE DESIGN/DEVELOPMENT
Each newsletter ranges in frequency from once per month to a few times per month at most.