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Unilever recaps popular China shampoos

Global consumer products company Unilever has launched new packaging for Lux, one of its leading brand shampoo and conditioner products in China.
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FILED IN:  Package Component  > Closures
     

The shapely opaque white high-density polyethylene bottles are provided by multiple suppliers including Rexam (www.rexam.com). Bottles are topped with customized “Zelsnap” polypropylene closures supplied by Zeller Plastik a member of Global Closure Systems (www.gcs.com).

The new 200-mL and 400-mL versions of the Zelsnap hinge closure for the Lux shampoo and conditioner products are manufactured at the Zeller Plastik plant in Shanghai China.

Zeller worked closely with Rotterdam The Netherlands and London England-based Unilever to develop the shaped one-piece flip-top hinge closure. The challenging asymmetric design required a tapered lid with an oval-shaped contour. The design also required a slanted-angle self-draining system on the top of the cap to drain residual water (as from shower spray). Finally the closure also needed to deliver shelf appeal and incorporate impact-resistance easy-twist opening for enhanced consumer convenience.

The relaunch of these products in the new packaging reportedly has met with positive consumer response and increased sales.

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