Alert: Packaging World now enhanced for the iPad and iPhone. Watch a quick video preview
 
Download this free, 130-page Package Development Playbook jam-packed with strategies for success, best practices, and pitfalls to avoid.  Learn more »»
Article |

Twist & Pour for quarts, too

For 2003, Sherwin-Williams has begun to move several of its paint brands into new square quart high-density polyethylene containers that are similar to the gallon Twist & Pour jugs introduced last year.
Print Reprint
FILED IN:  Package Component  > Closures
     

The Cleveland OH-based paint company is beginning the roll-out with its Dutch Boy Dirt Fighter line of latex paints.

Much like its introduction of the feature-packed gallon container last year the company is not sharing packaging details.

“It’s been our policy on these packaging projects not to give out specifics” says Adam J. Chafe vice president of marketing. “Our primary concern is the protection of our market position as a leader as well as [protection of] our intellectual property.”

The handled bottle has a large twist-off lid that makes it easy to open and reclose. The lid also speeds up the tinting process in stores. An indented base makes it easy for retailers to stack. According to Sherwin-Williams consumers prefer the new plastic container by four to one over conventional steel paint cans.

Comments(0)

Add new comment

ADVERTISEMENT
E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
x

Newsletters

Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST
PACKAGE DESIGN/DEVELOPMENT
Each newsletter ranges in frequency from once per month to a few times per month at most.