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Article | October 3, 2007
Thermoformed cups give pâté long shelf life
Increased competition for space in refrigerated cases at grocery stores is shifting product marketers’ focus toward food packaging that can deliver a long, ambient shelf life elsewhere in the store.
French food manufacturer William Saurin believes it has a solution with its new range of ambient pâtés in innovative thermoformed packaging.Marketed under the Portions brand, the spreadable pâtés come in four single-serve, multilayer cups packaged inside a cylindrical outer carton. Two aspects give the cups marketing pluses over fresh pâté varieties: an oxygen barrier for shelf life and 60-cc cups for on-the-go convenience.William Saurin says it has developed a proprietary process to sterilize the individual cups and assure taste as good as fresh pâté. “We are proud to launch the innovative Portions range under the William Saurin name, bringing a new way to consume pâtés,” says Eric Fleurance, product manager at William Saurin. “The input of RPC Barrier Containers France has been instrumental in delivering a great-tasting, convenient product to the consumer.”The cups, from RPC Barrier Containers France (www.rpc.eu), are thermoformed in white PP/EVOH/PP. After filling, each cup is sealed with an aluminum foil closure and packed into the printed cylinder.William Saurin says it has successfully launched its four-carton packs at leading French supermarkets in flavor varieties including Olive Chicken, Tomato Chicken, Country Pate, and Liver. —Jim George
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