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Article | January 31, 2002
'Tall blonde' bottle proves versatile
Southerners have a new beer option from Carolina Beer & Beverage, LLC, a regional craft brewer in Mooresville, NC: Tall blonde, a 16-oz longneck PET barrier bottle containing a light pilsner-style brew.
The new stock bottle is from Constar the plastic packaging subsidiary of Crown Cork & Seal Co. (Philadelphia PA). It comprises PET/Oxbar™oxygen scavenger/ PET (see Packaging World Nov. ’01 p. 2 or packworld.com/go/abita). Oxbar is a scavenger that includes nylon. The bottle is topped by a 28-mm screw cap with a scavenger/barrier liner supplied by Crown’s Closure Division. It also features a full-wrap polymeric label flexo-printed in five colors and glue-applied by Constar.
“The Tall blonde package permits Carolina Blonde drinkers to sip their beer at more places than ever before” says Carolina CEO Mike Smith. “PET offers many advantages including being unbreakable light weight and resealable.”
It debuted in May 2001 at Carolina golf courses and can be used in other nontraditional markets like concerts and stadiums that prohibit glass bottles.
Notably starting in August Tall blonde was positioned in convenience stores as a mainstream offering “at a mainstream 99 cents price” adds Smith. Tall blonde replaces the company’s 22-oz single-serve glass bottle and is coded for a 120-day shelf life. It is distributed in the Carolinas Georgia Tennessee and parts of Virginia.
The bottles are cold-filled on a modified line at 200 bpm. A critical advantage is that the plastic bottle runs on the same equipment as its 12-oz longneck glass bottle according to Smith. He discloses that a four-bottle pack will be introduced this summer in supermarkets. (RL).
For more line details see packworld.com/go/blonde
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