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Super-sized design

To answer the consumer call for greater convenience at a better value, John B. Sanfilippo & Son, Inc, maker of Fisher nuts and other snack foods, has expanded from three peanut items in sizes from 16- to 40-oz PET containers to a line of nine flavors packed in various sizes totaling 18 SKUs.
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FILED IN:  Package Component  > Closures

Products include Golden Roast Peanuts Honey Roasted Peanuts Whole Cashews and Mixed Nuts with Peanuts. Motivated by research that shows that larger sizes are consumed at a higher rate than smaller sizes Fisher believes this change will result in incremental sales and profits. The 18 SKUs use a clear canister is topped with a red closure. The labels retain Fisher’s classic graphic design complete with recognizable brand name and familiar red background. A stylized ribbon device on the label identifies the type of nut. Fisher nuts are available at markets across the country.


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