Alert: Packaging World now enhanced for the iPad and iPhone. Watch a quick video preview
 
Download this free, 140-page Flexible Packaging Playbook jam-packed with strategies for success, best practices, and pitfalls to avoid.  Learn more »
Glenroy invites you to download this playbook.
Article |

Slider reclosure flies with consumers

Wagner's is the first in the industry to use a slider reclosure that is highly desirable by consumers, according to Jeffrey Stolper, Wagner's brand associate.
Print Reprint
FILED IN:  Package Component  > Closures
     

The company uses a Pactiv (www.pactiv.com) Hefty brand Slide-Rite reclosure on all of its line of 13 premium products in stand-up pouches. Its easy operation permits users to smoothly and securely close the bag without having to line up the tracks associated with zippered reclosure. 

Wagner's had used the zipper reseal on most premium products before, though the slider is “a lot more user friendly and easier to operate,” Stolper says.

“Our research showed that one of the most important feature benefits to consumers was a resealable package,” adds Robert Deziel, Wagner's president and CEO. “This will help
prevent spillage, which reduces wasted bird food and attracting unwanted pests, also preserving freshness and quality.”

Its use resulted from primary consumer research, Stolper notes. In tests, consumers preferred the slider reclosure over zippered press-to-seal technology, according to Stolper.

“We wanted to create a package that is unique from our competition and value added,” says Stolper, who notes a general migration towards slider reclosures on plastic bag packaging. “It's a lot more consumer friendly and is easy to open and to close.”

As far as Wagner's is concerned, using slider reclosure is an open and shut case.

Comments(0)

Add new comment

ADVERTISEMENT
E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
x

 

Newsletters
Don’t miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST

New Issue Alert

Packaging World Magazine

eClip

Breaking packaging news

Packaging Insights

Pertinent packaging issues

On the Edge Blog

Workforce Development

PACKAGE DESIGN/
DEVELOPMENT

Greener Package

Sustainable packaging

Shelf Impact

Package design strategies

Each newsletter ranges in frequency from once per month to a few times per month at most.