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Article | March 31, 2002
Recloseable feature 'snaps' onto Herr Foods' pretzel pack
At Snaxpo 2002, held February 16-19 in Chicago, Packaging World spotted printed prototype flexible film bags for Herr’s 22-oz Sourdough Bite Size Hard Pretzels that included the Easy Snap™ closure system.
Two 22-oz varieties Bite Size and Thin were scheduled to be launched in the recloseable pack in the Northeast by late April according to Daryl Thomas vice president of marketing for Nottingham PA-based Herr Foods Inc. “This is the first reclosable bag for a Herr’s product” he says. “Our initial consumer research about reclosability was very encouraging and we’re anxious to see how consumers react to it.”
Touted as an alternative to zipper- and slider-style closures Easy Snap is co-marketed in North America by SIG Doboy Inc.-Easy Snap Division (New Richmond WI) and Presto Products Company’s Fresh-Lock Zipper Business Unit (Appleton WI). Presto is a business of Alcoa Consumer Products.
At Snaxpo the suppliers demonstrated an ESV 2000 In-Line Recloseable Packaging System a machine equipped with two separate unwinds one for the printed film the other for SIG Doboy’s EasyForm™ unprinted material. During bagmaking the EasyForm recloseable material is heat-sealed to the inside layer of the package’s film. Herr’s purchased an ESV 2000 and will pair it with an Ultima® vertical form/fill/seal machine from Hayssen (Duncan SC). Herr’s bought a rebuilt machine to work in-line with the ESV 2000 to produce the pretzel packs with the new recloseable feature.
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“We worked with our production and engineering groups to make sure we could provide a recloseable feature that would open and snap back together more easily than traditional zippers” says Thomas. “And we did it in a cost-efficient manner that allows us to run without slowing down the line too much.” Graphics on the front of the Herr’s bag show two hands opening the bag using a pinching and pulling motion. To close the bag the consumer simply presses the Easy Snap seam together.
Introduced at Pack Expo 2000 the patented Easy Snap includes a rigid closure feature that gives a distinctive “snap” feel and sound to assure the consumer the package is properly closed. —JB
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