Alert: Packaging World now enhanced for the iPad and iPhone. Watch a quick video preview
 
Download this free, 130-page Package Development Playbook jam-packed with strategies for success, best practices, and pitfalls to avoid.  Learn more »»
Article |

Plastic carton shows off new Aquafresh tube

A folding carton made of 15-mil polyvinyl chloride is helping new Aquafresh Extreme Clean toothpaste fly off store shelves. For a time since its introduction early this summer, the new brand was reportedly the top-selling item in Wal-Mart’s toothpaste aisle.
Print Reprint
FILED IN:  Package Component  > Closures
     

Marketed by GlaxoSmithKline Consumer Healthcare Moon Township PA Aquafresh Extreme Clean is available in 4.3- and 5.6-oz tubes of metallized silver with a unique stand-up cap. “When we selected this package we really wanted this product to stand out from others” says Lori Lukus corporate communications specialist at GSK. She declined to identify the source for either the tube or the closure.

The folding carton is supplied by AGI/Klearfold. It’s printed offset in eight colors including orange and white that mimic the color of the product. The front of the carton features an opaque white oval that vignettes into a transparent blue field that provides a glimpse of the sleek silver tube.

“The ability of this carton to run on our high-speed packaging lines was an important issue to us” Lukus says. “We ran some trials with unprinted plastic cartons and they performed the same as standard paperboard.” Lukus couldn’t specify the speeds of the cartoning lines but says they’re within GSK’s tolerances. AGI/Klearfold’s marketing manager Pat McGee says that this application may be the highest-speed cartoning operation ever for plastic cartons.

What makes this possible McGee says is his company’s SoftCrease® process that uses a radio-frequency-heated die to displace material from the crease areas. “This is what helps the carton stay square on automated cartoners once it’s set up” he says.

“We’ve had a very positive reaction to the product and package from both the trade and the consumer” Lukus says. “It’s selling extremely well.” —AO

Comments(0)

Add new comment

ADVERTISEMENT
E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
x

Newsletters

Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST
PACKAGE DESIGN/DEVELOPMENT
Each newsletter ranges in frequency from once per month to a few times per month at most.