Download this free, 130-page Package Development Playbook jam-packed with strategies for success, best practices, and pitfalls to avoid.
Learn more »»
Article |

Picturesque label wins award

Alberto-Culver's back panel label for St. Ives Swiss Spa shampoo bottles recently won a first place in the Tag & Label Manufacturers Institute Awards Competition (for more information on the TLMI awards, see p.
FILED IN:  Package Component  > Closures

40). The award came in the Multi-Process-Color Process Prime category.

Supplied by CCL Label (Rosemont IL) the pressure-sensitive label is a two-layer adhesive lamination. A 2-mil white biaxially oriented polypropylene printed flexo in two colors carries descriptive back-of-the-bottle copy and a bar code. It's adhesive laminated to a clear 2-mil BOPP that's reverse-printed offset in three colors. This image depicts a dramatic waterfall scene visible through the clear bottle the clear liquid and the clear front label. The polyvinyl chloride bottle was supplied by Matrix Packaging (Addison IL). A blue

28-415 PP closure from Seaquist (Mukawonago WI) tops off the bottle.

The Biondo Group (New York NY) working with the packaging design and creative services of Alberto-Culver designed the award-winning label as part of a package redesign for the entire line of St. Ives shampoos and conditioners. "We felt the whole line needed to be freshened up to be relaunched in new packaging with a new look" says Harold Effinger senior design manager for Melrose Park IL-based Alberto-Culver. The 20-oz shampoos and conditioners sell for about $2.90.

Related Sponsored Content

44 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book of our editors’ selections for most innovative package designs of the past year.


Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
Each newsletter ranges in frequency from once per month to a few times per month at most.