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Article | January 31, 1999
Picturesque label wins award
Alberto-Culver's back panel label for St. Ives Swiss Spa shampoo bottles recently won a first place in the Tag & Label Manufacturers Institute Awards Competition (for more information on the TLMI awards, see p.
40). The award came in the Multi-Process-Color Process Prime category.
Supplied by CCL Label (Rosemont IL) the pressure-sensitive label is a two-layer adhesive lamination. A 2-mil white biaxially oriented polypropylene printed flexo in two colors carries descriptive back-of-the-bottle copy and a bar code. It's adhesive laminated to a clear 2-mil BOPP that's reverse-printed offset in three colors. This image depicts a dramatic waterfall scene visible through the clear bottle the clear liquid and the clear front label. The polyvinyl chloride bottle was supplied by Matrix Packaging (Addison IL). A blue
28-415 PP closure from Seaquist (Mukawonago WI) tops off the bottle.
The Biondo Group (New York NY) working with the packaging design and creative services of Alberto-Culver designed the award-winning label as part of a package redesign for the entire line of St. Ives shampoos and conditioners. "We felt the whole line needed to be freshened up to be relaunched in new packaging with a new look" says Harold Effinger senior design manager for Melrose Park IL-based Alberto-Culver. The 20-oz shampoos and conditioners sell for about $2.90.
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