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Article | August 31, 1998
Paper/foil cans for bath bubblers
An oval paper/foil can with seamed-on, tin-plate steel at top and bottom gives Remede Ltd. a novel look for its Bliss brand bath bubblers.
"We needed a package that was unique in the marketplace" says Thierry Boue chief operating officer at New York-based Remede. But standing out from the competition wasn't all that was called for. "The product is moisture-sensitive so the package has to be airtight and reclosable too" says Boue. The friction-fit plug opening in the top is just the ticket.
Boue admits that a less costly alternative like a glass jar for instance could certainly have been selected. But he makes it clear that whatever upcharge the company pays for the unusual package is money well spent.
Supplied by Cin-Made (Cincinnati OH) Remede's package is a convolute wound can constructed of 50-lb kraft/low-density polyethylene extrudate/0.00035" foil/LDPE extrudate/26-lb kraft. Applied by Cin-Made during can production is a 70-lb C1S paper label with a coating to protect against ultraviolet light. Ket-Moy Printing (Hamilton OH) prints the label on an offset press in three colors.
Bliss bath bubblers are now being introduced in upscale boutiques and spas in select markets in Europe and the U.S. Each container holds 114 g of product and carries a suggested retail price of $21.
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