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Article | July 31, 1998
Nu Skin's second skin
Direct sales company Nu Skin Intl.'s Hair Fitness(TM) line of 11 haircare products uses arresting packaging that stands up to the competition.
"Even though we're not on the shelf competing brand-to-brand we still want our packages to have a little pop and pizzazz" says Larry Popp of the Provo UT-based company.
Bright gold graphics contrasted with cobalt blue bottles and tubes do just that. While direct screen-printing is used for the two tubed products labels deliver graphic impact on the other nine items sold in polyethylene terephthalate bottles from Setco (Anaheim CA). The labels are primarily gold-stamped with a touch of flexo printing in gold. Label Express (Orem UT) converts the labels from Avery Dennison's (Painesville OH) Fasson® Crystal FasClear® TC material. The 2.5-mil clear flexible coextruded polyolefin film is designed to provide a "no-label" look on clear and dark glass containers says Avery Dennison. Machine direction orientation or "MDO" is said to allow tight registration easy die-cutting and good dispensing performance while its "cross-directional conformability" permits use on contoured containers. Varying sprayers and dispensing closures come from SeaquistPerfect Dispensing (Cary IL).
Suggested retail price ranges from US$10.50 to $13.35. Nu Skin products are sold internationally through over 600 representatives in the U.S. Canada Asia and Europe.
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