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New product takes on bold look

In January, Dover, DE-based Playtex Products released its first daily facial care moisturizer under its Banana Boat line of sun-protection products.
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FILED IN:  Package Component  > Closures
     

The VitaSkin package is highlighted by a 24/410 pump closure that receives a frosted look in-mold.

The injection-molded polypropylene closure comes from SeaquistPerfect Dispensing (Cary IL). Seaquist refers to it as its EuroFlow frosted contemporary lotion pump. While most closures require some sort of spray-on frosted finish the EuroFlow’s molded-in matte finish gives the package a rich smooth look. The actuator/closure is shipped in the locked position and allows consumers to relock as necessary making it convenient for travel. The closure tops a high-density polyethylene bottle from Custom Bottle (Naugatuck CT) that is decorated with a clear pressure-sensitive label.

“We’ve received good feedback on the package from our customers” says Candace Gartland packaging specialist for the sun care division of Playtex Products.

Filled by a contract packager in Canada the VitaSkin product line includes five different SKUs two of which are topped with the Seaquist EuroFlow. VitaSkin is available in 5.7- and 12-oz sizes nationally in chain drug and grocery stores. —ALR

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