Download this free, 140-page Flexible Packaging Playbook jam-packed with strategies for success, best practices, and pitfalls to avoid.  Learn more »
Glenroy invites you to download this playbook.
Article |

New look for tubes

Freeman Cosmetics' new Aromatherapy line, introduced in July, includes two packages that are real departures for the Los Angeles-based company.
FILED IN:  Package Component  > Closures

Both are tubes. But instead of the wavy crimp and the direct-print fruit-and-flower graphics that the firm ha s used in the past (see Packaging World May '97 p. 94 and Mar. '96 p. 8) these tubes both have a full wraparound label. According to Free<> man's Nancy Gilberti printing directly on the tubes would not allow the intensity of color desired. She acknowledges that there was a price to pay for achieving the desired look. "It's definitely our most expensive venture in tube pack aging thus far" says Gilberti. Suggested retail price for the 7-oz tube is $4.49. The labels made of Fas-Clear® polyolefin from Fasson Films (Painesville OH) are flexo-printed in seven colors by Sonoco Engraph (Atlanta GA). Low-density polyethylene tubes and polypropylene closures from Norden (North Branch NJ) are "natural" in co lor providing a milky white tint to the package.

Related Sponsored Content

44 Best Package Designs: 2015
Sign up to receive timely updates from our editors and download this e-book of our editors’ selections for most innovative package designs of the past year.


Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
Each newsletter ranges in frequency from once per month to a few times per month at most.