Download this free, 130-page Package Development Playbook jam-packed with strategies for success, best practices, and pitfalls to avoid.
Learn more »»
Article |

New bottle adds nice touch

With the March restaging of its Ice Cap(TM) line, hair care product manufacturer Graham-Webb Intl., Plymouth, MN, became one of the first users of VelvaSoft(TM) packaging.
FILED IN:  Package Component  > Closures

A proprietary polyolefin introduced by Kranson Industries (St. Louis MO) the VelvaSoft material is coextrusion-blown with high-density polyethylene to give the Ice Cap bottle a unique texture. Graham-Webb is using it for seven of the 15 SKUs in the Ice Cap line primarily the shampoos and conditioners. The bottles are in 8- 16- and 32-oz sizes that retail for $7.95 to $11.95. "It adds a nice touch almost a soft rubbery feel to the product" says Diane Polzin director of purchasing at Graham-Webb. The bottles also have a frosted look. "We'd always looked for a frosted bottle" Polzin continues "but the treatments out there are usually spray-frosted and they're quite expensive." The bottles consist of only 10% VelvaSoft and 90% HDPE so where bottle costs and recycling are concerned it's almost as if the bottles were monolayer HDPE says Kranson. Owens-Brockway (Toledo OH) coextrusion blows the bottles with tooling used for conventional HDPE bottles. They're screen-printed in blue with silver hot-stamping. Seaquist Closures (Mukwonago WI) provides the PP disc-top closure.

Related Sponsored Content

44 Best Package Designs: 2015
Sign up to receive timely updates from our editors and download this e-book of our editors’ selections for most innovative package designs of the past year.


Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
Each newsletter ranges in frequency from once per month to a few times per month at most.