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A proprietary polyolefin introduced by Kranson Industries (St. Louis MO) the VelvaSoft material is coextrusion-blown with high-density polyethylene to give the Ice Cap bottle a unique texture. Graham-Webb is using it for seven of the 15 SKUs in the Ice Cap line primarily the shampoos and conditioners. The bottles are in 8- 16- and 32-oz sizes that retail for $7.95 to $11.95. "It adds a nice touch almost a soft rubbery feel to the product" says Diane Polzin director of purchasing at Graham-Webb. The bottles also have a frosted look. "We'd always looked for a frosted bottle" Polzin continues "but the treatments out there are usually spray-frosted and they're quite expensive." The bottles consist of only 10% VelvaSoft and 90% HDPE so where bottle costs and recycling are concerned it's almost as if the bottles were monolayer HDPE says Kranson. Owens-Brockway (Toledo OH) coextrusion blows the bottles with tooling used for conventional HDPE bottles. They're screen-printed in blue with silver hot-stamping. Seaquist Closures (Mukwonago WI) provides the PP disc-top closure.
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