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Article | January 27, 2011
New 500-mL wine carton aimed at 'active, modern lifestyle'
Eco-friendly wine producer introduces line of 500-mL cartoned wines for consumer convenience and portability.
Bota Box, an eco-friendly wine producer of premium 3-L California varietals in Napa, CA, has announced an extension of its environmentally sensitive portfolio with the launch of Bota 500-mL Tetra Pak packages. Bota Box will roll out its new, vintage-dated 500-mL wines nationwide with four of its most popular varietals: Cabernet Sauvignon, Merlot, Pinot Grigio, and Chardonnay. Each is priced at $4.99. “We take great care in making sure our wines are packaged in environmentally friendly packaging, and in doing so, [we] have received an overwhelming response from our customers,” says John Garaventa, senior brand manager for Bota Box. “We knew it was time to push the envelope by bringing something fresh and innovative to quality- and eco-conscious wine enthusiasts. For us, Bota Tetra Pak cartons are a homerun: quality wine, sustainable packaging, and convenient size.”The 3-L Bota Box—packaged in 100%-recyclable, unbleached, post-consumer fiber, printed with soy-based inks—is already the green choice for wine enthusiasts, according to Bota Box. Lightweight Bota Tetra Pak cartons will further those eco-friendly efforts by boasting a smaller carbon footprint than the equivalent amount of 750-mL glass bottles. The alternative packaging and size are said to reduce greenhouse gases by 75% and waste by 50%, cut fuel emissions due to the lighter shipping weight, and are produced primarily from paper, which is a renewable resource. “In addition to having a lighter carbon footprint, Bota Tetra Pak cartons fall in sync with the active, modern lifestyle,” adds Garaventa. “It’s not surprising that Tetra Pak cartons are already widely accepted throughout Europe, Canada, and South America. The versatile containers are shatterproof, portable, and practical with a resealable, twist-off cap, making the Bota a perfect wine choice for ski trips, backpacking, camping, and outdoor entertainment.”
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