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Article | July 31, 2001
Nestlé 'concentrates' on tea packaging
In May, Glendale, CA-based Nestlé USA introduced Nestea iced tea concentrate in a striking custom-molded bottle supplied by Continental Plastics Container (Elk Grove Village, IL). The bottle includes a measuring chart along the side that shows how much tea to use per quart of water.
Additional bottle features include a shrink-sleeve label that stretches from the neck of the bottle to a ridge at its center and brand-identifying logos molded into the container’s base.
Nestlé USA spokespeople wouldn’t divulge complete details about material specs and filling technologies. However industry sources indicate that the Lamicon® bottle made primarily of polypropylene and other barrier materials is filled at a Nestlé facility in Canada. The “7—other” resin identification is molded into the bottle’s bottom.
The bottle is topped with a blue double-shelled threaded closure. Industry sources identify the closure as supplied by Owens-Illinois (Toledo OH). The closure has a hinged snap-fit flap identical to the Nestlé-brand Carnation Coffee-mate closure (see Packaging World June ’01 p. 2 or packworld.com/go/carnation).
“We expect this innovative new product to cause quite a stir in the tea aisle” says Terri Haywood communications manager for Nestlé. The Nestea liquid concentrate is available nationally in stores for the suggested retail price of $1.89 for a 16-oz bottle. (ALR)
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