Alert: Packaging World now enhanced for the iPad and iPhone. Watch a quick video preview
 
Download this free, 130-page Package Development Playbook jam-packed with strategies for success, best practices, and pitfalls to avoid.  Learn more »»
Article |

Motorola connects with customers

A distinctive, differentiated, and upscale look was what Motorola wanted for its line of Original premium quality cell phone accessories.
Print Reprint
FILED IN:  Package Component  > Closures
     

The Schaumburg IL-based firm got what it wanted from the InSight Slider™ package which combines a fold-over thermoformed tray slid inside a printed sleeve. The package recently was named an AmeriStar award winner in the Institute of Packaging Professionals’ 2004 awards competition.

“We felt that a printed transparent package would be unique for this product category and would allow buyers to see the accessories inside prior to purchase” says Keith O’Connell senior packaging engineer for Motorola.

Supplied by AGI Klearfold both the 12-mil sleeve and 25-mil thermoform are made of polyvinyl chloride. The Motorola line comprises four different accessories. AGI Klearfold makes two different fold-over trays with each tray designed for two different accessories the left half for one and the right half for another. Four different sleeves are provided one for each of the four accessories. Printing is done flexo in nine colors plus rotary screen printing in one color all in a single pass.

To assemble a package a slot molded into the side of each thermoform connects with an extended tab inside each sleeve. Once the tray is folded over and slid into a sleeve the sleeve’s tab locks into the slot in the tray to hold the fold-over tray closed. Because the trays are formed to the shape of each accessory potentially damaging product movement inside the package is prevented.

The locking tray mechanism secures the product with no need for RF sonic or thermal sealing that many clamshell packs rely on. Also separating the package from the clamshell crowd is that it opens easily thanks to a zipper perforation along one side of the package. —Pat Reynolds

Comments(0)

Add new comment

ADVERTISEMENT
E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
x

 

Newsletters
Don’t miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST

New Issue Alert

Packaging World Magazine

eClip

Breaking packaging news

Packaging Insights

Pertinent packaging issues

On the Edge Blog

Workforce Development

PACKAGE DESIGN/
DEVELOPMENT

Greener Package

Sustainable packaging

Shelf Impact

Package design strategies

Each newsletter ranges in frequency from once per month to a few times per month at most.