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Article | August 31, 2004
'Mirror' bottle reflects sunscreen (sidebar)
Ormond Beach, FL-based Hawaiian Tropic/Tanning Research Labs won DuPont Silver for a bottle with a mirror embedded in its front panel. Empire/Emco worked with Hawaiian Tropic to design the bottle and served as a broker through bottle molding, decorating, and filling steps.
The high-density polyethylene bottles are extrusion blow-molded by Currier Plastics with Hawaiian Tropic’s name and sunburst logo embossed into the white bottle. Currier ships bottles to Hanes Erie for a three-step decorating process.
First the words “Sheer Reflections Formula” are hot-stamped into the face of the bottle. Next comes two-color screen-printing on the front and back panels. Step three has Hanes Erie employees manually applying a 1”-diameter pressure-sensitive acrylic mirror to a matching recess in the bottle. A 3M adhesive keeps the mirror in place.
Hanes Erie sends decorated bottles to Hawaiian Tropic’s Ormond Beach facility for filling and application of a nine-component injection-molded flamingo pump from Seaquist Perfect. A matte polypropylene white “flamingo” dispenser tops the blue closure shroud.
“There’s no other sun-care products company that has included an imbedded functional mirror” explains Jennifer Engler public relations/advertising manager. “It’s right on the bottle for error-proof application.”
“The flamingo-style pump makes the pumping style simple while adding an air of elegance to the bottle” adds Stephanie Mellenberndt director of marketing. “The pump also has a quarter lock turn mechanism which makes the package a great on-the-go bottle to throw in your beach bag or purse without the worry of spillage or leaking.”
Sold exclusively in a 4-oz 30 spf formula “Faces’ retails for $6.29 to $7.99 at such outlets as CVS Eckerd Walgreens Target and Wal-Mart as well as grocery stores.
“Our sell-in for 2004 was amazing” says Mellenberndt. “It was one of the best new product entries we have had in the history of the company.” —JB
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